Societe generale securities research report, according to a march refrigerator sold 6.35 million units, up 18.1% from a year earlier, significantly more than expected. Refrigerator is \"home appliances to the countryside\" policy benefit most varieties, the corresponding also overdraw the most obvious electrical appliances product demand, in 2013 the overall industry demand has certain pressure. But in the second half of 2012 since the recovery of real estate sales leads, the sales of refrigerators in 2013 fared better than the original expectations. In march, according to the monitoring data of the refrigerator and retail side to continue to maintain good posture, in February, and good performance in air conditioner, washing machine. Stronger-than-expected retail side also make dealers expected, domestic delivery hit a record high in March. Based on the retail side tracking and shipment according to the enterprise rhythm of adjustment, April refrigerator industry (domestic shipments are expected to maintain a positive growth, but growth will be narrowed. Five small long vacation period, the home appliance market set off a new round consumption boom. Based on incomplete data, according to the May Day \"golden week\", in first-tier cities large chain stores, for example, Beijing gome sales up 71.6% from a year earlier, the white home appliances air conditioning, refrigerator, washing machine sales increase almost double. The key cause of home appliance sales during the May Day is on the one hand, due to the energy saving subsidy policy is set to expire at the end of may, the consumer psychological increasingly highlight, catch the last bus new ?Z demand and update demand to be released in focus; Energy saving subsidy policy on the other hand whether to continue or will have launched upgrade is not clear, so the manufacturing enterprises to advance the May Day holiday increase promotional efforts, to achieve the purpose of reducing inventory, prepare for can adapt to the new industry guidance. Societe generale securities believes that sales of home appliance industry is still in recovery, the overall industry growth and without too many bright spots, still focus on from the Angle of enterprise competition in the selected company, continue to look good with outstanding competitiveness of leading enterprises, recommend the gree electric appliances, as well as the boss appliances. (source: China industry research network)