Household air conditioner market in China has experienced since 2009, 3 years of high growth, at the same time is regulated by the real estate, electrical home appliances to the countryside, to old change new, or overdraft, the influence of scale began to consolidation. According to wyman (AVC), according to data from 2012 domestic air conditioning terminal market to achieve sales of 40.36 million units, down 14.9% year-on-year, to achieve sales of 141.6 billion yuan, down 7.5% year-on-year. Air conditioning market has ended The Times of fast growth, fell back into the consolidation period. Although the 2012 judgment thering is no lack of air conditioning market & other; The market downturn & throughout; , & other Prospects of thorny & throughout; A voice such as pessimistic, but reviews of the air conditioning market in 2012, some hot spots and watch. Brand pattern differentiation, gree, haier rose in a falling market air conditioning industry after years of brand competition and development, pattern differentiation, three big brand concentration rise further, combined market share of more than 60%, the gree product with its brand influence and competitiveness of the market more than a third of the share, beauty is in adjustment, the market share fell, haier, with the advantages of the zero inventory buck the expansion, the market share increase of 3.7%. With energy saving new launch in June 2012, for subsidised sales of threshold limit requirements, will be more conducive to technology, solid business pattern differentiation will become more obvious, brand concentration ratio will further enhance. Frequency continues to increase, the rational regression of energy efficiency energy saving New Deal in June, 2012 formally implemented, frequency conversion air conditioning should be brought into the scope of subsidies for the first time, and with the improvement of awareness of energy conservation and environmental protection, frequency conversion products continues to grow, the proportion of the down market in 2012, frequency conversion air conditioning show relative growth. Wyman (AVC), according to data from 2012 domestic frequency conversion air conditioning sales proportion increased to 44.7% from 35.7% in 2011 cold, continue to maintain the momentum of rising. At the same time, the frequency conversion air conditioning also appears from low-end to high-end. Hisense introduced frequency conversion air conditioning for the first time in domestic from 1997, until now all dc frequency conversion air conditioning, along with the industry technology upgrades to the growth of the moment didn\'t stop. With the deepening of the energy saving huimin policy, energy saving products market share after the adjustment of the June and July, rapidly rising to 45%. As can be seen from the energy-saving product structure comparison of energy efficiency, energy saving products significantly higher proportions of early policy implementation, especially in proportion to the frequency and magnitude 2 products is obviously rising trend, 2 levels of energy-saving products will become the main market. Channels of electricity rising star, can lead change in 2012 could be called electric business war years, 6 & bull; 18, eight & bull; 15, & other Double 11 & throughout; , & other Double 12 & throughout; , & other The end of the carnival & throughout; & hellip; & hellip; Wide variety of promotional activities to stimulate the attention of the consumers, electricity can be up, leading home appliance channel change, this has yet to be discussed. From the current electricity in the whole air conditioning sales share of view, although the development of the electricity quickly, but not enough to shake the traditional channels. According to wyman (AVC) online monitoring data show that at present even in the cities, and air conditioning online sales ratio is less than 5% of the market, on the one hand, this is because air conditioning belongs to the semi-finished products, involving the after-sales door-to-door installation, compared with other electrical appliances product when buy a more critical factor; Air conditioning products, on the other hand, have higher prices relative to other home appliance, consumer rather than real goods for buying. At present, the domestic home appliance business mediation center was established in Beijing, the establishment of the center to the rapid development of e-commerce market needs, to promote safe reliable, standardized and orderly online home appliance is of great significance. Coupled with a younger generation of consumers (80, 80) after the change in patterns of consumption concept and, in this emerging channel and the industry\'s attention and support, electricity development prospect is good. If now to break the pattern of channels, channels of electricity needs of ascension and qualitative leap. Healthy development of the new standard of new technology to promote industry, frequency conversion air conditioning the new efficiency standards GB21455-2008 revision has largely ended, is expected to release in mid - 2013 to implement. New standards will by frequency conversion air conditioning market access threshold level 5 up to level 3, at the same time, introduced the whole year energy consumption efficiency evaluation index (APF). The implementation of the standards will lead to a change of air conditioner. New refrigerant application will also become a hot market, Japan daikin air conditioning has apply R32 to its main products, and \"household and similar electrical appliances safety heat pump, air conditioner and dehumidifier the special requirements of the new standard will also flammable refrigerants, such as R290 and R32, etc.) in more than one link in the safety of the operation and use to join in, means that flammable refrigerants are allowed to use in air conditioning products in the country. New standards and the use of flammable refrigerant will promote the healthy development of the air conditioning industry. (article source: wyman, author: yu han)