A clean break in 2012, the gold of the air conditioning market growth, frequency conversion air conditioning continue to steadily advance, policy driving force to accelerate the upgrading of industrial structure. This year, the quality of the product more consumer choice and the role of the brand value is in gradually improve, air conditioning industry competition to return to nature. Industry yi kang monitoring data show that in the winter, in January 2012 to October, the retail sales of air conditioning market and retail sales are plunging, decline compared to the 20.15% and 16.34%, respectively. Overall spending the change of economic environment and conservative have the spending power to release suppressed, policy positive support wanes, mass consumption and upgrading desire drop, prophase overdraw consumption demand stimulus policy, real estate regulation policies continue to demand release, etc. In 2012, domestic air conditioning is the main reason for the market sales fell sharply. Short term decline in the industry, the future growth will be gradually to a smooth transition period, the new energy saving subsidy policy priorities to support the characteristics of high efficiency and energy saving products, make the industry more strength and speed of transformation and upgrading, product structure adjustment. Air conditioning enterprise in the future to continue and steady development, the core technology and innovation ability is essential. It is important to note that a new subsidy policy for all air conditioning enterprise is not good, because this policy main subsidy object is energy-efficient products, for in the aspect of energy saving technology, market leading business means larger rising space; Low energy efficiency products, low prices and to the means of competition of the enterprise will lose its competitive advantage. China household electrical appliances association deputy secretary-general Chen Gang believed that in this round of adjustment, and mastery of technology innovation, production of high-end products, have a greater chance for relatively large enterprise benefit. Industry online analysts told reporters, air-conditioning energy efficiency rating upgrade involves the front-end supply chain, component integration, matching efficient frequency conversion product needs debugging, the technology on energy saving products for reserve enough enterprises is undoubtedly enormous challenges. Frequency conversion is slightly warm 2012, frequency conversion air conditioning continues to grow steadily, in the weak overall market in particular, is not easy to appear. Yi kang, according to the monitoring data in 10 months, 2012 years ago, frequency conversion air conditioning and domestic market share of the air conditioning that decide frequency reversed. And sales accounted for proportion is higher than the sales situation shows that the frequency conversion air conditioning market basic benefit is maintained. Frequency conversion air conditioning rapidly spread in the nearly two years and become the mainstream, first of all, thanks to vigorously promote enterprise, haier, midea, gree, such as group leader played an important role. Frequency conversion air conditioning, on the other hand, for the first time into the state\'s energy subsidies, promoted the efficient conversion and product sales rapidly improve in a short time. Due to the frequency conversion technology on the reserves and accumulation, mainstream air conditioning companies in rapidly realize the primary and secondary frequency conversion air conditioning scale production of energy efficiency at the same time, also with the help of energy saving subsidy policy of dongfeng continued strength in the field. Along with the frequency conversion air conditioning market share has increased, its product research and development costs are also rising, including enterprise the investment in the energy conservation technology research and development, ultimately reflected in product terminal price rise. According to the state information center, 2012 frozen annual air conditioning the overall price level rose 7.69%, frequency conversion air conditioning price rise by an average of 5.42%, higher than the average price of the air conditioning that decide frequency increase. Issued by the China household electrical appliances association at the end of last year\'s home appliance industry was put forward on the technology roadmap, frequency conversion air conditioning market share rose to 50% by 2015. From the point of the current market situation, this goal is likely to be ahead of schedule, but the product energy saving technology, refrigerant replacement, comfort in enterprises is still a long way to go. (source: China electronics news)